Thursday, November 21, 2013

Top 3 SEO Tips and Tricks to Optimize Your Website for Search Engines


Top 3 SEO Tips and Tricks to Optimize Your Website for Search Engines
By Erick B Carlson
Getting your website to rank in the search engines does not take as long as you think. There is really only 3 major parts of your website that you need to be worried about when optimizing for search engines. As long as you have optimized these parts correctly, you should move up in the search engines fairly easily.
Valuable Keywords
Keywords are the most important part of SEO. The first thing an SEO company would do is an analysis of your site to find out what keyword category you fall into. That way, they can get an estimate of much search traffic you can receive if you decide to use certain keywords on your site. Not every keyword gets the same amount of traffic so you want to make sure that you select the keywords that are most relevant to your business, but still high traffic.
Rich Content
Now that you've got your keywords, let's use them. Content is the new way the top search engines are starting to rank websites. Most search engines do not look at your site like a viewer might do but they look at the words on your page. The search engine spiders gather all the words that you have typed in on your pages or pictures that you might have posted that have titles and alternate text in them. They measure how much density each words has and they make you rank based on how many times those words came up on your site compared to a competitor's site. Make sure that you have plenty of keyword rich content on your page so that the spiders will see you as relevant for a certain topic or keyword.
Quality Links
Some people say that links are going away but I don't think they can ever really go completely away. Back Linking has been a way that search engines have ranked sites for years. That's how they can tell how popular someone is or if they are an authority on a certain topic or product. If you get links from popular websites that have a high page rank, you get power from that. If you can get power from the highest ranking websites online, you will rank higher in the search engines. Only build high quality links to your site and make sure that they are relevant so that you don't get seen as a link spammer. Post articles, make blogs, build websites, and link back to your website.
SEO Tips and Tricks are what you need to optimize you website to rank higher. Learn more online ( http://musicbeats.net/seo-tips-tricks-tools-services-top-companies/ )
Article Source: http://EzineArticles.com/?expert=Erick_B_Carlson
http://EzineArticles.com/?Top-3-SEO-Tips-and-Tricks-to-Optimize-Your-Website-for-Search-Engines&id=7955146

4 Important Things To Watch Out For When Hiring an SEO Company

4 Important Things To Watch Out For When Hiring an SEO Company
By Erick B Carlson
Are they building high quality links?
Do they even let you see where they are building the links? High quality links are the only way that Google is going to view you as an authority in your field. Google wants to do away with sites that are getting links from low quality sites and give better rankings to sites that get links from high-ranking authority sites. If your Search Engine Optimization Company won't tell you where they are building your link's, it's a pretty good chance that they are using non-white hat link building techniques that will lower the value and authority of your site.
Are they handling the new Google algorithm updates properly?
Google just unleashed another algorithm update that SEO guys need to look out for, this one is called the Hummingbird Update. All this means is that Google is changing the way it at your site, they are now looking for Question/Answers, Schema Markup, Mobile Site Optimization, and Page Speed. Basically, they are looking for sites that create the most value for the user. They don't want to waste people's time with searches that don't give the user what they are looking for. Google is trying really hard to make sure people get the right result on the first click.
Are they incorporating social media?
Google is starting to incorporate social media shares into its algorithms. Getting social media shares, especially Google + 1's, are extremely important in order to get Google to view you're website as an authority in your field. Facebook likes and Twitter followers are important too because Google knows that people usually only share a product when they like it and want to tell someone. Make sure they are not buying you followers. Google can tell when someone likes your page and then never returns.
Are they overcharging you?
Make sure you find out how many actual hours they are going to be working on your site or building back links. We have seen companies charge up to 1,000 dollars and they only spent 11 total hours working on the site and building links. It is up to every SEO company what they charge, but 100 dollars an hour seems pretty ridiculous. Most companies will be up front with you about the amount of hours they spend on the site. Make sure and ask if they don't. The last thing you want to do is get charged 1,000 for next to nothing.
Erick Carlson is the CEO and Owner of the Best Article Writing Service Online. Visit his website to learn more about Search Engine Optimization, Link Building Strategies, and Article Writing Submissions. http://musicbeats.net/best-seo-article-writing-service/
Article Source: http://EzineArticles.com/?expert=Erick_B_Carlson
http://EzineArticles.com/?4-Important-Things-To-Watch-Out-For-When-Hiring-an-SEO-Company&id=8071114

Monday, November 18, 2013

What is the Google Hummingbird Update

What is Google’s Hummingbird Update? Whats new in Google Hummingbird Update? News on the Hummingbird update and affects on SEO.

Google’s Hummingbird Update affected 90% of websites online with it’s new algorithm. It was easy to see that these kinds of changes were going to be taking affect on the search results from the last update. Google is striving to be the most user friendly search engine online and they are doing a great job by implementing the new Hummingbird algorithm. The new update mostly deals with the way users are searching web. For instance, if a user were looking for “Tennis Shoes”, they wouldn’t type in those words alone. They would type in a multiple keyword phrases like, “Where do I find the cheapest tennis shoes online?”. It terms of SEO, the new update has almost the same affect that the penguin update had just more in depth. Google was already starting to rank quality content higher and be more user focused with the last update. This update is more focused on how users search, rather than what they are searching for.

WHAT DOES THE GOOGLE HUMMINGBIRD UPDATE MEAN FOR MY SITE?


Google is moving towards quality content. They reward quality content, articles, and info that helps users navigate the web, or review a product or website. It’s simple, add more quality content to your site that answers users questions. Having frequently asked questions on the main page of your site is a good example of having content on your site. FAQ’s are questions and answers that help users make decisions and gather information about your site. The Frequently asked questions also help Google understand what your site is about and what solutions your site can provide for a search query. Think about it in terms of problems and solutions. The user is typing a problem into the search query and your site needs to be the best possible solution to that problem. Your site needs to address the problem and explain the problem in detailed text so that the search engines recognize it as a solution. Most of the time, the newest content ranks the highest, so keep that in mind and publish fresh new content all the time.

Building Links After The Google Hummingbird Update

It is still possible to build strong quality back links with the new update. For Example, If you wanted to build a strong quality back link with an article, you would want to write an article about a niche’ that helps users in some way, shape, or form. Give the readers of the article a piece of original informative content that they could not find on another site. For example, a top 10 list, do it yourself article, or a best companies for a certain niche’ breakdown.
Hummingbird Update Affects on Smart Phone Searches

Users are also doing more quick searches form there smart phones these days. Try to keep in mind the kind of lingo people use when doing a quick search on a smart phone. They don’t use complete sentences and they frequently add in a city and state into the search. For instance, a user is looking for a coffee shop in Phoenix, Arizona. The user would not use that phrase, they would use something more like this, “Coffee shop Phx AZ”. Titling your pages with keyword phrases that match users searches is the best way to SEO your site. What are users searching for in your niche’? What’s the top search results for your keywords? How did they structure their site? If they are still number 1, it is a good chance that they are staying withing Google’s guidelines and are someone you should take notes from.
How To Avoid Hummingbird Penalties?
Just do the same thing as I have been saying, add quality content to your site that gives users an original experience and solves their problems or needs quickly. All of the same SEO rules apply:
  • Don’t spam backlinks
  • Only build links from quality and related sites
  • Answer users questions
  • Provide solutions
  • Make sure your content is useful